The story goes that the name for the Ducati Diavel was born early in its development process, when the prototype was assembled and wheeled out in front of a group of Ducati technicians and engineers for the first time. One person saw the bike’s silhouette and exclaimed in Bolognese dialect: “Ignurant comm’ al diavel!” (Meaning: “Evil, like the Devil”). The name stuck and the concept of building a muscular silhouette over a pure-bred competition motor became a production reality when the Diavel was first unveiled in 2010. Less than five years later, and in its second generation version, the muscular and aggressive looking motorcycle is one of the largest selling Ducatis in India today. So, what should we call the Diavel? Is it a naked street, is it a cruiser or is it something else? Ducati’s official tagline for the diavel sports is “Don’t call me a cruiser”, so the marketing guys at Ducati certainly don’t want to label the Diavel as a cruiser. What the Diavel s...
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